Stocksunds Båtklubb · Case study
A boat club.
A platform of its own.
From a sports club portal to a digital home built around life at the harbour.
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The project
Built for the people
behind the boats.
A boat club runs on much more than a website. There are berths to allocate, boats to lift, fees to collect and members to keep informed.
Stocksunds Båtklubb wanted to move on from WeUnite, a portal built around sports clubs. The brief was to create a digital experience that fits the club’s own way of working, from a member’s first application to the administration of a season at the harbour.
We designed and built a new public website, a personal member portal and a connected administration system. Three parts of one platform, shaped around the same club.
- Client
- Stocksunds Båtklubb
- Sector
- Boat club & marina
- Our role
- UX, design & development
- Scope
- Website, portal & backend
The challenge
The club had its own rhythm.
Its system needed to follow.
Joining a club is one thing. Managing a boat, a berth, an insurance certificate and a winter storage booking is another. The new platform needed to understand how those things belong together.
The starting point was the work itself: what members need to do on their own, what the office needs to see, and what the harbour team needs to plan. That meant looking beyond the public website to the everyday tools underneath it.
A working tool. Wherever the day takes you.
From the office.
To the waterfront.
A new welcome.
A different foundation.
The public website is the first visible change.
The bigger change is what sits behind it.
The solution
One club.
Three connected experiences.
A welcoming public website
A place to discover the club, find practical harbour information, read news and take the next step towards membership or a guest berth.
A personal space for every member
Boat and berth details, bookings, invoices, club updates and documents brought together in Mina sidor. Designed around the tasks members return to throughout the season.
A working tool for the club
Membership, harbour operations, finances and communication in a shared administration system. A member’s details connect to their berth, bookings and invoices.
The member experience
Less looking around.
More getting on with it.
Your membership, your boat, your next booking. A personal overview of the things that matter.
Under the surface
Made for the details
of boat club life.
Purpose-built workflows, from the first membership application to the last boat ashore. Explore the tools behind each part of club life.
Membership & member records
The whole membership, in one view.
Applications and member records sit alongside boat details, insurance information and membership status. Staff can open a member’s full view to find their invoices, bookings, reported issues and activity history.
- Member applications & records
- Boat details & insurance certificates
- Search, filters & member history
Member overview · View actual screen ↗Berths & the waiting list
The harbour, connected to its members.
Berths are organised by pier, dimensions and status, with allocation linked to the member record. Members can register their interest in a berth and see their waiting-list position in the portal.
- Pier & berth management
- Member-linked allocation
- Waiting-list visibility
Berths & allocation · View actual screen ↗Bookings & winter storage
Built around the boating season.
The club can open haul-out days with time slots and capacity limits. Members book through the portal, with a valid insurance certificate required. Staff also manage service requests and winter storage records.
- Capacity-controlled haul-out slots
- Insurance checks before booking
- Yard services & storage records
Haul-out scheduling · View actual screen ↗Invoices, deposits & balances
A clearer picture of club fees.
Staff can create invoices, generate annual fees and follow payment status. Deposits, credits and balances stay connected to the member. Members can see their own invoices in the portal.
- Individual & annual invoicing
- Deposit & credit administration
- Member invoice overview
Invoices & payments · View actual screen ↗News, events & communication
Club life, kept together.
News, event registrations and shared documents are managed in the same platform. Email and SMS tools support member segments, so staff can prepare messages for the relevant groups. Delivery depends on the club’s messaging setup.
- News & event publishing
- Event sign-ups & shared documents
- Segmented email & SMS tools
News & publishing · View actual screen ↗Guest berths & issue reporting
The day-to-day details matter.
Guest berth administration sits alongside the club’s own berth records. Members can report issues with their berth or pier, and staff can track each report from open to resolved.
- Guest berth administration
- Member issue reports
- Status tracking for the team
Guest berth bookings · View actual screen ↗Getting a boat ashore
starts online.
A haul-out booking shows why the connections matter.
The club opens a haul-out day
Staff set the time slots and capacity for the day.
The member chooses a time
The portal checks for a valid insurance certificate covering the haul-out date before accepting the booking.
The harbour team gets the roster
Bookings appear in the administration view, ready for the team to review and manage.
A workflow built into the platform. Online payment for haul-out bookings is a separate launch step.
The data migration
A new system.
The club’s history, carried forward.
Moving the website was only part of the job. The people, boats and berth records behind it needed a new home too.
We imported the club’s existing member and harbour registers into a database built around its operations. Memberships, boats, berth allocations and deposits could now be connected, with checks to catch missing links and inconsistent records.
- Members migrated
- 500+
- Berths imported
- 326
- A connected foundation
- One database.
A migration that could be checked.
Imports match existing records and can be run again without creating duplicates. Dry runs and follow-up checks made it possible to review changes before committing them and verify the result afterwards.
Access with clear boundaries.
Member and administrator access are separated. Members access their own records, while administrative changes are logged so the club can trace who changed what.
The foundation
Designed on the surface.
Connected underneath.
The public website, member portal and administration panel share a backend built around the club’s members, boats, berths and bookings. The same information can serve the member checking an invoice and the office answering a question about it.
The website runs on Cloudflare Pages, with an API on Cloudflare Workers, a D1 database and R2 file storage. Authentication separates the member and administration experiences, while an audit log records administrative changes.
Just as important, the club can manage news, events and documents itself. The everyday publishing work belongs with the people who know what is happening at the harbour.
The next chapter
A platform shaped
around the club.
The new platform brings the public website and the club’s operational tools into one connected system.
Members have a dedicated place for their own club affairs. Staff have connected views of memberships, harbour operations and finances. The club has a foundation it can continue to develop around its own needs.
Built. Being prepared for launch.
The project is in its final stages. Payment and messaging services, accounting connectivity and the domain switch depend on the club’s setup and launch decisions. The visual harbour plan is being developed as a further layer.
Operational results will be evaluated after launch.
For boat clubs ready for a change
Does your club need
a new system?
Bring your website, memberships, bookings and administration together. We’ll help you build a system around the way your club works.
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