A search bar above an answer card with citation chips and a rising line chart.

Found, and cited.

Search still matters, and the assistants people now ask instead read the same pages. We make a site fast, structured and plain-spoken enough for both: technical SEO, structured data, content architecture, and the measurement to prove it moved.

How we think about it

Write for the reader, mark it up for the machine.

Answer engines quote pages that state things clearly, in one place, with the facts marked up so a machine can trust them. That is also what a person wants. So the work is half editorial, deciding what each page is for and saying it plainly, and half technical: schema, canonicals, sitemaps, speed, crawl access, and a check that the bots you want can read you.

An answer card with citation chips and a source row.

What we help with

What moves the needle.

  • Technical SEO

    Crawlability, canonicals, redirects, speed and Core Web Vitals, fixed in the build rather than patched.

  • Structured data

    Organisation, services, FAQs, breadcrumbs and products marked up so search and assistants know what they are looking at.

  • Answer-engine optimisation

    Pages written to be quoted: clear claims, plain answers, an llms.txt, and crawler access checked.

  • Content architecture

    Which pages exist, what each is for, and how they link, planned before writing.

  • Measurement

    Search Console, rank and citation tracking, and a monthly note on what changed and why.

  • Migrations

    URL maps and redirects so a redesign keeps what the old site earned.

How it runs

Audit, fix, measure.

  1. 01

    Audit

    A crawl and a read of the site, then a written list within one working day of what blocks visibility.

  2. 02

    Fix

    Technical fixes in the build, structured data, content changes page by page.

  3. 03

    Measure

    Tracked over months, reported in plain language, adjusted as results come in.

Questions

Asked before most projects.

  1. What is AEO?

    Answer-engine optimisation: making a site the source an AI assistant quotes when someone asks it a question. It rewards clear, factual, well-structured pages.

  2. Do we need new content?

    Sometimes. More often the content exists and needs restructuring, clearer statements and markup.

  3. How long until results show?

    Technical fixes show within weeks; rankings and citations build over months. We report monthly either way.

  4. Do you guarantee rankings?

    No one honest does. We guarantee the work, the measurement and a clear account of what moved.

Other things we do

The rest of the studio.

Read nextIntegrationsBusiness systems, CRM and customer data, joined up through clean APIs.

Ask what it would take.